My name is Lynn Coffey and I promise that I can deliver a turn-key, cutting edge website that is super easy to use...And I Will Do It Within 4 Business Days!
After 10+ years of building websites for the fitness industry I have learned that these 3 strategies generate leads and sales:
Forget outsourcing to a slow-poke web designer that knows nothing about the fitness industry. Forget building your own amateur website that hurts your branding and reputation.
“We Have Been Getting More Leads... One Signed Up Last Night for a $7,000 Program! Whatever You Do, It’s Working!” - Ben Pickard
"Our Website Has Put Me in a Total Different Category When It Comes to Local Personal Trainers" — Kennett Washington
I wasn't always a trusted website strategist. Once upon a time, I knew nothing about websites at all. I was a personal trainer and ran a fitness center. My goal was simple - get more members!
This is when I started looking at other people's websites and noticing how beautiful or flashy they were. I thought I needed something that made a big statement and looked really expensive. I wanted all the bells and whistles.
And so began my journey of expensive webmasters...
I'll never forget the struggle of having to explain what I'm looking for to a run-of-the-mill webmaster that does NOT understand the fitness industry - or anything about marketing or growing a business. I know what it's like to wait for days and even weeks while they make simple changes - and forget about larger edits... it took them FOREVER.
But the worse part was that the final product did nothing for me. Nothing. Zero. Zilch. It just sat there and looked cool. It never generated new leads or members.
And so began my journey of DIY programs...
I'm sure you can relate to spending hours and hours sifting through DIY themes that look beautiful as a demo site, but then look like crap when you try to install it on your own host, add your logo, and customize it to your brand colors, add in your testimonials, etc. It looks nothing like the original demo site you were promised.
And you end up with a mediocre site that does... well you probably already know the answer... Nothing. Zero. Zilch.
It does not position you as an expert.
It does not capture lead information..
It does not hook the right people while repelling the wrong ones.
It does not differentiate you from your competition.
And it is not easy to update.
You need more leads and clients and you're looking for a website to help your business grow - otherwise what's the point of it? You probably have a website now and it just sits there gathering virtual dust. It's nothing more than an online brochure that looks nice - at best.
Here's something you may have heard before: people buy from people they know, like, and trust.
So how do you get people to know, like, and trust you?
Through being human on your website. You have to connect with your website visitors in order for them to get to know you. This connection builds as they read your content, watch your videos, and look through your images.
Once they feel comfortable that you get them... that you understand their problems/obstacles and journey then they'll feel comfortable signing up for your free offer.
It's not until a connection occurs that someone will take an action.
This is the 1st reason most websites fail miserably.
Website are usually set up to focus on the stuff you sell versus connecting with your possible new client. I know your latest workout contraption is amaze-balls and that your 6am bootcamp class is off-the-chain... but as someone who is looking into your services... they first need to connect with you.
You will have a hard time getting people to sign up for your free week pass or your free consult if a personal connection is not made.
Since those early days, I've learned a ton about websites. I've learned what makes them work and what makes them fail. And one of the major things that jumped out at me was how my conversion rates increased dramatically when my website was simple and not cluttered with "filler".
As the business owner, I wanted the cool stuff like sliding images or a video playing in the background. I wanted custom fonts. I wanted a kick-butt design that spoke to me. I wanted to put as much as I could on my home page - testimonials, a Google map of my facility, my class schedule, a description of my services, my certifications, and so on. I felt that the more info I gave, the better.
I was 100% wrong.
Truth be told, as the business owner we think everything we do is super important.
But the problem is that all of the "stuff" does nothing but paralyzes website visitors - often called "analysis paralysis". I was giving them too much to focus on and the result was they simply did nothing at all - AKA no one was filling in my lead generation forms.
Once I simplified my design and focused on what my new future client would need... my conversions skyrocketed.
This is the 2nd reason most websites fail miserably.
Far too often run-of-the-mill webmasters know nothing about business. So they build you a website that focuses on your business.
Makes sense after all...
The problem is that when the focus is on what you sell then you become a commodity. Your business becomes no different than the gym down the street. They have cool classes too. They have state-of-the-art machines too. They have 24/7 access too.
Successful websites focus on future clients - not the actual business or the service it sells.
No one wants to buy a fitness membership or personal training. They want to buy results.
And they know that success will only come after they go on a journey with a qualified expert. They're going to whip out their credit card and sign up with the person they know, like, and trust. They're going to happily invest with the trainer or the gym that gets them.
After all, no one like to go on a journey of any kind with someone they don't know, like, or trust.
Think about that for a moment. You would hate working for a boss that you didn't like or respect. You would hate taking a multi-day road trip with someone that bored you to tears. You would never invest $100s or $1,000s of dollars in a business coach that had no results.
Why would you ever expect people to pay you if they don't yet know, like, and trust you?
That last line is a HUGE gold nugget.
When fitness business owners get this mindset shift, big things happen. Your website must make your future client feel connected to you and it needs to be focused on them, their journey, and their results.
Your future new client must be on your site and thinking, "Wow, this person gets me. They totally understand what I feel like, and they've helped so many people that were in my exact spot. They are more than a gym and they're showing me just how different they are."
Not getting that your website is about your future new client is the 3rd reason most websites fail miserably.
You want a professional website that you can be proud of.
You want it built fast.
You want to finally cross off "Complete Website" from Your to do list.
You want incredible support that you can trust.
I'll purchase a domain name on your behalf! If you already own a domain that you want to use, no problem!
Receive lightning-fast, ultra-secure and scalable hosting. No more slow-to-load websites!
There's a reason I have over 150 testimonials. I often respond to your support request within minutes.
No need to wait days or even weeks for webmasters to make the changes that you want completed today - just login and add or edit pages - it's super simple. And yes, you can add UNLIMITED pages!
You could spend thousands of dollars per year for contract fees and hourly rates for simple phone calls. But that's not the case here. I deal with all the "techie" stuff so you can focus on what's important – your business!
Traditional webmasters can take weeks, months or even years to develop something. I've heard way too many horror stories about this. I build and get your website live in 4 days or less!
No contracts. This is a low-cost month-to-month service that you can cancel at any time and for any reason. You're never locked into an agreement that doesn't work for you.
A full 30-Day money back guarantee from the day you sign up. Take InControl Websites for a test drive. I'm that confident! I've yet to see another webmaster offer a money back guarantee! That speaks volumes about my service and commitment to you.
What most webmasters won't tell you is that after they build the site it's up to you to upgrade the database, core files, plugins, theme, and framework. I upgrade all of your files so you never have to worry about it.
Video is powerful. Add as many videos as you want: testimonials from clients, a welcome video, a video tour of your facility, and anything else you can think of!
Have unlimited email addresses with your own webmail system to manage them. Read messages online or have them redirected to your own e-mail client like Outlook or your smart phone.
If you'd like to finance your initial setup fee, I'll work with you so it's something you can afford – I'd like everyone to have a website they can be proud of. Payment plans are shown at checkout.
I'm a writer on The Huffington Post so I know how to write engaging content. Each week I will craft an article and deliver it right to your inbox. You will own full copyright to do as you please with it. Current clients are submitting it to their local media, sending it to their email list, posting it to their blog and Facebook page, turning it into a video and sharing that, etc. I also include copyright free images that you can freely use!
I'll post a text or image/meme every single day of the year so you stay front of mind with your potential new clients. This way when they are ready to buy... they think of you first. Forget abandoned pages that make you look like you're out of business. This task is now done-for-you. You maintain control of your page and can continue to post whatever you want. You'll also have the ability to see what I will be posting a week ahead of time.
|Services||Traditional Webmaster||InControl Websites|
|PSD Design Only||$800||$0|
|Getting the Design LIVE||$1000||$897|
|Daily Facebook Posts||$40/Month||$0|
|4 Done-For-You Articles||$80/Month||$0|
|Additional Page Fee||$20 Per Page||$0|
|Additional Page Layouts||$400||$0|
|Total SEO Control||$300||$0|
|Money Back Guarantee||No||YES|
|Understands Website Strategy||No||YES|
|$2,650 Set Up + $120/Year +
$197/Month + $40/Hour for
Support + $20 Per Page Fee
(and you still don't have all the
features of an InControl Website)
|$897 One-Time Set Up and
$97 per Month
*Super inexpensive compared
to traditional webmasters!
If you don't LOVE it, I insist that you get 100% of your money back.
I'll even eat the credit-card processing fees.
Let me tell you exactly why I offer this unbeatable guarantee.
At the end of the day, you’re running a business. You know that you need a professional website that is easy-to-use and you know that you have a lot of different options in getting the site built.
You can get your brother-in-law to design it, you can get a college senior to code it, or you can buy a theme and do it yourself.
But you know this isn’t what you want. You know the horror stories are out there and you’ve probably been burned a few times yourself.
The brother-in-law can’t do mobile design, the college senior graduates and then never returns your emails for help and that theme you bought is actually a TOTAL nightmare when you try to customize it for your business.
I hope that I earned your trust and that you know in your gut that InControl Websites is different. I hope you read and listened to all of the testimonials on this page.
I want you to feel confident with InControl Websites.
But if there is a teeny-tiny piece of you that is unsure then I offer this guarantee. I will build your website and it will be live. You can send traffic to it, add new pages, add video, or do anything else that you want for 30 days after your purchase.
And if you’re unhappy for any reason at all… you will get 100% of your money back.
I’m looking to support your business growth and offer you an easy-to-use tool that helps to brand your fitness business, grow your email list, and make it clear to your possible new clients that you are VERY different than your competition.
I know you’ll be happy and my goal is that you have such a great experience that you’ll consider my other services. So I have some stake in the game here.
It's my website!
I personally cannot think of a larger endorsement than this! I actually use the website design that you're going to be using!
Have you ever noticed how webmasters use a totally different design than what they sell you? It's a HUGE RED FLAG!
Go ahead and click the "Buy Now" button on this page. This will take you to the secure checkout page. You can view available payment plans and select what works best for you. Once you finalize your order you will immediately receive an email. In this email is a small checklist of items I need to build your brand new site.
It will ask for things like your business name, your preferred domain name, what content should go on your About Us page, etc.
You can take as little or as much time as you need to fill this in. I never rush you.
I work on your schedule. Simply email me the checklist when you're done and I'll build your new website in less than 4 business days.