Do You Want an Easy-to-Use Website for Your Fitness Business Without Spending $1,000s of Dollars?

And Would You Like an Honest & Time-Tested Web Strategist to Do All the Work So It's 100% Live in 4 Days or Less From Today?

Dear Fitness Business Owner,

My name is Lynn Coffey and I am going to make you a promise... I promise that I can deliver a turn-key, cutting edge website that is super easy to use...

And I Will Do It Within 4 Business Days!

After 10+ years of building websites for fitness business owners I have learned a thing or two about websites.

  • I want you to imagine a design that is so fresh and modern that it instantly positions you as the expert in your local area or within your online niche.
  • Now imagine that cutting edge site being super easy to use.
  • Now imagine this being a reality 4 business days from now!

Forget outsourcing to some lame, slow-poke web designer. Forget building your own amateur website that does nothing for your business - or your branding/reputation.

"Our Website Has Put Me in a Total Different Category When It Comes to Local Personal Trainers" — Kennett Washington

Here’s the Problem… See If You Agree…

Its not practical to learn web design on your “free” time.

And traditional web designers don't get it. They really don't

Why pay a webmaster thousands of dollars for a basic website that does not engage your visitors? Most webmasters know NOTHING about how a website should be laid out and used to grow a business.

You Aren't Looking for an Online Brochure.

You're looking to brand yourself online and make a statement about what you do, who you help and why you're different than your competition. You're looking for a website to help your business grow - otherwise what's the point of it?

Why throw away your hard-earned money on a webmaster that has no background in building a successful small business from scratch, no background in search engine optimization and no real desire to help your business succeed?

Seriously. Why do they care about your website's success?

"I'm On the Other Side of the Atlantic, But Things Still Seem to Happen As Soon As Ask For Them" — Wendy Powell

Why trust your website (your most valuable online real estate AND your over-all lowest cost marketing method) to someone that may understand design but has absolutely zero skill in teaching you how to use your website to grow your business?

Your website is your sales person, your lead generator, your conversion tool, your automated follow up system and more. Why would you settle for just a designer when you could have so much more?


But Despite All of These Headaches...
These Days You STILL Need a Website

Potential new clients go online to check out your website BEFORE they contact you with questions. It's a simple reality of doing business in today's world. If your website doesn't connect with them... if it doesn't engage them... if it turns them off in any way... then you are literally losing thousands of dollars EVERY SINGLE YEAR.

What is the LIFETIME value of one client? Said another way, how much total money is one client worth to you over the lifetime of that client?

For most service based businesses like personal training, massage, chiropractors, or life coaches the lifetime value of a client is very high. A single client's LIFETIME value is several thousand dollars.

Let's say you own a health club. Your monthly member dues are $79 and you know that most people stay on as a member for 14 months. That equals $1,106 just in dues.

Now lets assume you are good at business and have up-sells in place. So you are pretty good at getting your members to purchase a personal training package of 6 sessions for $300. You also get your members to use your supplements and that averages out to $30 per month.

So you take the dues of $1,106, add the $300 from the personal training package, and then the $420 from the 14-months of supplements and you get a grand total of $1,826.

Read Those Last Few Paragraphs Again!

One client is worth $1,826 and that doesn't even include pro shop gear or referrals they send your way. And these are very very average numbers.

Without a website that works for your business you can expect to lose these possible new clients month after month. That's literally like losing thousands of dollars in profit just because your website doesn't convert visitors to leads. This is serious stuff we're talking about!

How Much Money Are You Losing By Not Having a Website That Truly Works for Your Business?

Even if you're just losing a $1000 per year... that's way too much money to watch circle down the drain and disappear. And this would be your loss each and every year FOR JUST A SINGLE CLIENT!

But does all of this mean you have to deal with slow-poke web designers or difficult to manage DIY themes?

Absolutely not!

"Thanks so much for taking care of all of this so quickly. You and your company have done such a great job laying down the website foundation that it inspires me to keep up with the website. I feel a sense of relief knowing that I have found someone capable of doing this work for me, and can help me understand it as well."

— Mike Heary

In Fact, That Is Why I Am Writing to You Now.

I promise that there's an easy way to make your business come alive and BRAND yourself online! And you can have a website that blows away your competition in less than 4 business days from now.

I want you to have more time to work ON your business, to enjoy your free time, to pursue your hobbies, and to spend your evenings with your family instead of learning HTML, web design and mobile responsive CSS.

There's no need to learn how to build a website - I want to do that for you.

That's why I've created InControl websites, a turn-key system that gives you all the benefits above... I'll tell you more about this service in a minute.

But first...

Why Should You Listen to Me?

Because I WAS JUST LIKE YOU. I've walked a mile in your shoes.

I know the struggle of having to explain what I'm looking for to a run-of-the-mill webmaster. I know what it's like to wait for days and even weeks while they make simple changes - and forget about larger edits... it took them FOREVER.

I also know what it's like to try and build your own site. I know what it's like get bogged down in clunky website building programs and I know what it's like spending days and days trying to make my site look semi-decent.

I know what it's like to spend hours sifting through themes that promise easy customization only to find out that I need to hire a designer to edit the PSD files.

I know what it's like to have a website that just sits there and does nothing - it collects virtual dust.

It does not position you as an expert.

It does not capture lead information..

It does not hook the right people while repelling the wrong ones.

It does not differentiate you from your competition.

And it is not easy to update.

I know what it's like. It's tiresome. It's overwhelming. It's ridiculously frustrating. You have better things to do than to waste hours and hours performing theme surgery or waiting days and days for a response from your webmaster.

You need someone that can simply understand your needs and get it done. Period.

"We really appriciate you! No question... Best service around."

— Chris Gray

I Did It the Hard Way.
Learn From My Mistakes and Save Yourself A Lot of Time and Money.

I was smart enough to realize that the Internet had the power to change my life and my business. So I started learning all the in's and out's of building a website.

Me Teaching a Room of 300+ Fitness Entrepreneurs How to Get More
Clients and Brand Themselves Using Their Website.

I ended up spending an entire year doing nothing but learning how to build a website that actually helps my business grow.

That's 6 - 7 days a week for an average of 12 hours a day. There is NO exaggeration in that last sentence. It was crazy, but I was determined to learn everything that I could to help me succeed.

Anyone can build a basic website these days, but a website that works to grow your business? Finding someone that understands that is like finding a unicorn in the middle of Manhattan.

I learned all sorts of things like search engine optimization, layout and design secrets, call-to-action tactics, follow-up conversion, direct response methods, and much more.

I spent thousands of dollars on courses that showed me how to edit CSS, how to structure a webpage so that it's eye-friendly, how to maximize above-the-fold space and more.

I subscribed to 60+ newsletters on mobile design, emerging programs and plugins, security issues like malware and brute force attacks.

I learned about video marketing, article marketing, SEO, relationship marketing, direct response copywriting, and guest posting.

If it had anything to do with the Internet, websites, marketing or being in business – I was all over it.



I Finally Figured Out How to Build a Website That Branded Me, Positioned Me and Helped My Business Grow.

I had built a website that received over 40,000 unique visitors every single month! That's a whole lot of eyeballs.

To say I cracked the code to website success was an under-statement.

Many of my website pages had over a hundred comments or more!

I not only figured out how to build a website that received traffic, but I also figured out how to build an engaged audience that read my content and wanted more!

They were eager to connect with me and buy my products and services.

What I did not realize was how useful this information was for other fitness business owners – like you.

I Started to Share My Success With My Colleagues So That
They Could Duplicate My Unique System...
But There Was a MAJOR Problem...

I quickly learned that business owners were so busy running their businesses that they simply didn't have the time to waste learning several new industries: web design, online marketing, follow up marketing, lead generation, etc.

The truth is most fitness entrepreneurs are already stressed out. They already have too much to do. They are barely scraping by and what they truly want is to do the work they love again. Coaches just want to be the best coach they can be. Personal trainers just want to be the best trainer they can be.

No one wanted to learn my system because, quite frankly... it took too much time and too much money and unless you're interested in this super-geeky stuff... it was quite boring!

Here Was the Overwhelming Feedback From
My Colleagues…

Will You Do It For Me?

Another Business Conference of 450+ Attendees Learning All
About Internet Marketing from Yours Truly.

So I did.

My webmaster career started out with a bang. I did a soft-launch of my new-found service as a webmaster and SOLD OUT my allotted project slots within 3 days!

My website services caught on like wildfire and within a year or two my one woman web design company turned into a 7-geek operation.

Now I want to show you how a website (done correctly) can change your business. Because I know…

What You Want…
(and Desperately Need)

You want a professional website that you can be proud of.

You want it built fast.

You want to finally cross off "Complete Website" from Your to do list.

You want incredible support that you can trust.

Introducing InControl Websites

InControl websites is a turn-key website solution for fitness business owners. My team of professional geeks will build your website within 4 business days. After that, you have total control over your site.

This means that you can officially check off "Build a Website" from your To Do list.

Alright, now that I have your attention let's take a peek under the hood and see exactly what this is all about...

Here's Everything You Get…

Domain Name

I'll purchase a domain name on your behalf! If you already own a domain that you want to use, no problem!

Lightning-Fast Cloud Hosting

Receive lightning-fast, ultra-secure and scalable hosting. No more slow-to-load websites!

"How Do I..." Video Library

Gain access to short and quick videos that answer your "How Do I..." questions when you need it most.

World-Class Support

Need to get in touch? World-class support is what InControl Websites is known for! I strive to respond to your ticket the same day!

Edit & Add Your Own Pages

No need to wait days or even weeks for webmasters to make the changes that you want completed today - just login and add or edit pages - it's super simple. And yes, you can add UNLIMITED pages!

Conversion Focused Design & Layout

Mobile-responsive design looks professional and instantly positions you as the professional in your community or niche. Placing your main offer on your home page (above the fold) increases your opt in rate as well!

No Techie Stuff

You could spend thousands of dollars per year for contract fees, hourly rates for simple phone calls, and time wasted trying to understand complicated systems. But that's not the case with InControl Websites. I deal with all the "techie" stuff so you can focus on what's important – your business! If you can use Microsoft Word then you can easily add and edit a page.

Lightning-Fast Turn Around

Traditional webmasters can take weeks, months or even years to develop something. I've heard way too many horror stories about this. I build and get your website live in 4 days or less! This means that you can FINALLY start focusing on the things that matter in your business!

No Lengthy Contracts

No contracts. This is a low-cost month-to-month service that you can cancel at any time and for any reason. You're never locked into an agreement that doesn't work for you.

Iron-Clad Money Back Guarantee

A full 30-Day money back guarantee from the day you sign up. Take InControl Websites for a test drive. I'm that confident! I've yet to see another webmaster offer a money back guarantee! That speaks volumes about my service and commitment to you!

Updates, Updates, Updates

What most webmasters won't tell you is that after they build the site it's up to you to upgrade the database, core files, plugins, theme, and framework. Your site's technology ends up in the dark ages rather quickly and is prone to vicious malware, viruses, and trojans. Then you have to spend a few hundred dollars getting it cleaned up and back to normal. Well, that's not the case here. I manually upgrade all of your files so you never ever have to worry about it.

Quality Control

Independent webmasters often have no quality control and if you don't like it, you have no recourse. There's often miscommunication between what you want and what you get. I have a reputation to uphold so I care about you and your satisfaction! You know exactly what your investment gets as far as function, look, and design! There are never any hidden fees or other not-so-fun things to worry about. It's all about trust between us.

Unlimited Add-On Categories

Add a category for anything you can possibly think of! Run a fitness business? Add a category for exercise videos, nutrition question of the week, healthy recipes, or anything else you'd like to add to your site to make it more "sticky" and keep visitors engaged and returning again and again. You have the ability to add unlimited categories!

Total SEO Control

Increase your SEO rankings by adding meta tags to your pages and posts. This is a factor that search engines use to determine your sites search engine ranking. Each page and post that you write will have its own meta information as well as a keyword check tool to ensure you're maximizing your SEO efforts.

Easily Add Video Anywhere on the Site

Video is here to stay. Easily embed video on your site to create an exciting multimedia atmosphere to keep your visitors entertained and engaged. Your new site can showcase any videos that allow embedding (YouTube, Viddler, Vimeo, etc). There is no limit to how many videos you can embed!

Unlimited Email Addresses with Webmail Access

Have unlimited email addresses with your own webmail system to manage them. Read messages online or have them redirected to your own e-mail client like Outlook or your smart phone.

Multiple User Accounts

Allow staff to add content without granting them full privileges so you can keep a firm handle on chain-of-command issues.

Easily Password-Protect a Page or Post

This is a great way to limit access to sensitive pages – just password protect it for private access!

Full Page Template Feature

This is truly invaluable when you want to eliminate all distractions and focus your visitor's attention on one item. With the simple click of a button, you can remove the sidebars, header and navigation completely and make a full width page come to life. This is a great tool for sales pages and landing pages.

Various Page Layout Options

With the click of a button, you can change a page layout. You can decide to have the sidebar on the left or right of the content. You can even decide to have a sidebar on the left AND the right of your content. It's all easy to do with InControl Websites!

Generous Payment Plans

If you'd like to finance your initial setup fee, I'll work with you so it's something you can afford – I'd like everyone to have a premier mobile responsive website they can be proud of. Payment plans are shown in the shopping cart.

Built-In Blog

Create a world where your prospects and clients feel like they're part of something special. A blog is the perfect tool for increasing client retention and positioning your company as an expert to prospects. The blog is built right into the website so it is also mobile-friendly and is included at no additional cost to you!

Instantly Transform Your Website Into a Powerful and
Professional Tool That Supports Your Business Growth
Instead of Causing You Headaches

Imagine what life will be like when you get your new website (live in just 4 business days from now!)

You can finally exhale and move on with other important tasks.

Seriously imagine it. Close your eyes. Exhale. The website is D–O–N–E. Now that's a great feeling.

Picture What That Is Worth to You

Seriously think about this. How great would it be to have a brand new InControl website for your business?

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Save Time

Finally you can stop shelving this task and have a professionally designed site in less than 4 business days from today.

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Save Money

Combining all of your online squeeze pages, websites, and offers in one place saves costs on hosting and domains each and every year. Beyond that, you can literally save thousands of dollars on developers, designers and coders.

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Eliminate Frustration

Working with a trusted and experienced website designer puts your mind at ease. I know what it's like to run a small business and have worked with 100s and 100s of fitness entrepreneurs over the last 10+ years.

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Take Control

Make your own changes and additions when you need them. Did Groupon just say they accepted your offer and they'll run it tomorrow? No problem! You can easily login and create a page for those visitors.

I've heard so many horror stories of fitness business owners missing out on promotions and campaigns because they couldn't easily login and manage their website or they couldn't get their webmaster to get the work done on time.

Stop losing money by having a website that doesn't work for your business. A website is so much more than an online brochure. It is the hub of all your marketing, branding, and relationship building. A website that you don't understand and can't control is costing your thousands of dollars in lost revenue year after year.

And This Service Gets Better Because I'm Also Adding in Done-For-You Marketing Tools!

Yes, you read that right. Look... having an amazing website that makes your business stand out from the competition is one thing... but you'll now also get done-for-you tools to help market your business.

If we're being honest, you rarely have time to write good content for your website or your email list, right? And you always mean to post something on your Facebook page so it doesn't look like a ghost town. You always mean to do it... but it never gets done.

That's ok because now I'll just handle it all for you as part of your online presence.

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Weekly Articles

I'm a writer on The Huffington Post so I know how to write engaging content. Each week I will craft an article and deliver it right to your inbox. You will own full copyright to do as you please with it. Current clients are submitting it to their local media, sending it to their email list, posting it to their Facebook page, turning it into a video and sharing that, etc. I also includes copyright free images that you can freely use!

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Daily Facebook Posts

I'll post a text or image/meme every single day of the year so you stay front of mind with your potential new clients. This way when they are ready to buy... they think of you first. Forget abandoned pages that make you look like you're out of business. This task is now done-for-you. You maintain control of your page and can continue to post whatever you want. You'll also have the ability to see what I will be posting a week ahead of time.

But Don't Take My Word For It…
Compare for Yourself!

Services Traditional Webmaster InControl Websites
design imgPSD Design Only $800 $0
coding imgGetting the Design LIVE $1000 $897
retainer imgRetainer Plans $77/Month $97/Month
mob css imgDaily Facebook Posts $40/Month $0
wdg img4 Done-For-You Articles $80/Month $0
add fee imgAdditional Page Fee $20 Per Page $0
blog imgBuilt-In Blog $150 $0
domain imgDomain $20/Year $0
host imgHosting $100/Year $0
tech sup imgTech Support $40/Hour $0
page layout imgAdditional Page Layouts $400 $0
seo imgTotal SEO Control $300 $0
money imgMoney Back Guarantee No YES
money imgUnderstands Website Strategy No YES
$2,650 Set Up + $120/Year +
$197/Month + $40/Hour for
Support + $20 Per Page Fee

(and you still don't have all the
features of an InControl Website)
$897 One-Time Set Up and
$97 per Month

*Super inexpensive compared
to traditional webmasters!
better deal

How Much Do You Want to Pay?
A Whopping $2,650 or Just $897?
It's Kind of a No-Brainer.

*All Done-for-You Marketing Services Are Included

An UNBEATABLE Guarantee:
Try InControl Websites for a Full 30-Days,
100% Risk-Free.


If you don't LOVE it, I insist that you get 100% of your money back.

I'll even eat the credit-card processing fees.

Let me tell you exactly why I offer this unbeatable guarantee.

At the end of the day, you’re running a business. You know that you need a professional website that is easy-to-use and you know that you have a lot of different options in getting the site built.

You can get your brother-in-law to design it, you can get a college senior to code it, or you can buy a theme and do it yourself.

But you know this isn’t what you want. You know the horror stories are out there and you’ve probably been burned a few times yourself.

The brother-in-law can’t do mobile design, the college senior graduates and then never returns your emails for help and that theme you bought is actually a TOTAL nightmare when you try to customize it for your business.

I hope that I earned your trust and that you know in your gut that InControl Websites is different. I hope you read and listened to all of the testimonials on this page.

I want you to feel confident with InControl Websites.

But if there is a teeny-tiny piece of you that is unsure then I offer this guarantee. I will build your website and it will be live. You can send traffic to it, add new pages, add video, or do anything else that you want for 30 days after your purchase.

And if you’re unhappy for any reason at all… you will get 100% of your money back.

I’m looking to support your business growth and offer you an easy-to-use tool that helps to brand your fitness business, grow your email list, and make it clear to your possible new clients that you are VERY different than your competition.

I know you’ll be happy and my goal is that you have such a great experience that you’ll consider my other services. So I have some stake in the game here.

What Will My New Website Look Like?

I focus on one design at a time. This way I can keep your investment as low as possible while delivering a design that I know works well for the fitness industry.

Even though I focus on a single design most entreprenuers are shocked at how different their website will look once I add in your logo, your brand colors, your images, and your copy.

I also offer different layouts for the homepage. You can pick from a simple home page layout to a full layout or something in-between. Below the images of the demo sites are links that open to the actual demo sites. Notice how each site looks very different even though it's in the same "design". Also notice how different the home page can look based on how simple or full you prefer it be.

View Demo Sites to See How Different the Layout Can Look

Demo Site 1 | Demo Site 2 | Demo Site 3 | Demo Site 4 | Demo Site 5 | Demo Site 6 | Demo Site 7 | Demo Site 8 | Demo Site 9

Did You Notice Anything About That Last Site?

It's my website!

I personally cannot think of a larger endorsement than this! I actually use the website design that you're going to be using!

Have you ever noticed how webmasters use a totally different design than what they sell you? It's a HUGE RED FLAG!

So yes, the woman who traveled around the world speaking to thousands and thousands of fitness business owners about SEO, online branding, internet marketing, increasing traffic, lead generation, and much more uses the exact same design and layout that you're going to get as an InControl Website client.

Here's What To Do Next

Go ahead and click the "Buy Now" button on this page. This will take you to the secure checkout page. You can view available payment plans and select what works best for you. Once you finalize your order you will immediately receive an email. In this email is a small checklist of items I need to build your brand new site.

It will ask for things like your business name, your preferred domain name, what content should go on your About Us page, etc.

You can take as little or as much time as you need to fill this in. I never rush you.

I work on your schedule. Simply email me the checklist when you're done and I'll build your new website in less than 4 business days.

*All Done-for-You Marketing Services Are Included

Get Your New Site Live in 4 Days!

P.S. The main thing for you to do right now is to act. To get started. There's no sense in putting off the inevitable (you KNOW you need a professional website), and the longer you do, the longer it's going to take to build the business of your dreams.

P.P.S. Remember it's risk free. I am offering a 30-Day No-Risk Money Back Guarantee starting the day you sign up! If you're unhappy for any reason at all - just let me know and I'll personally refund your investment.

A Message from Me to You...

*All Done-for-You Marketing Services Are Included